Fragrance

ÀṢẸ

Name: ÀṢẸ
Brand: ALPAC London
Price: 30.0 GBP

/ah-shay/ — a name. a force. a presence.

A fragrance of command without noise. Fresh green air cuts across polished leather and settles into woods that stay close to the skin.

£30.00

50 ml · Extrait

Placeholder product campaign image for ALPAC London fragrance storytelling.

JuniperClary SageLeather AccordAmberCedarwood

ÀṢẸ bottle resting in water surrounded by clary sage

A fragrance carved from intention. ÀṢẸ — drawn from the Yoruba word for life force, power, the will to make things happen — opens with a sharp inhale of juniper berries, pink pepper, and clary sage. Cool, green, alive.

At its heart, green maté absolute meets iris and tonka bean: an unexpected stillness, equal parts earth and elegance. The dry-down settles into leather, birch, amber, and cedarwood — smoke, skin, and quiet authority.

A scent for those who move with purpose. Worn close. Felt long after.

Composition

The composition, note by note.

Top notes — juniper berries, pink pepper, clary sage

Base notes — leather accord, amber, cedar wood

Middle notes — green maté absolute, iris, tonka bean

“I wanted a scent that made two cities agree.”

ÀṢẸ began as a memory of my grandmother's kitchen at dusk — green tea steaming next to dry leather pouches of seeds. London gave it its discipline; the iris, the birch tar. Lagos gave it its pulse.

Timmy

Founder · ALPAC London

Worn by those who carry both.

Read our story

Specifications

ÀṢẸ is an Extrait de Parfum: 30% pure perfume oil, designed to be worn close to the skin. One press lasts hours. Two presses lasts the evening.

The bottle is hand-finished green crystal with a brass cap — refillable, engravable, made to outlast the perfume inside it.

Concentration30% · Extrait de Parfum
Volume50 ml
Longevity8–12 hours
FamilyGreen · Aromatic · Leather
Made inUAE

ÀṢẸ

The composition, note by note.

Worn by those who carry both.

Specifications

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