About
Made to stand out.
Meet ALPAC.
Before it became a fragrance brand, ALPAC was simply a name. It comes from a nickname I have carried for years, inspired by Al Pacino. Over time, it became part of my identity, so when the vision for this brand came to life, there was never another name that felt more authentic.
I was born and raised in Lagos, a city full of energy, culture and character. London is the city that shaped the man I have become. ALPAC London is where those two worlds meet. It is a reflection of my journey, my experiences and the places that continue to inspire me.
Every fragrance begins with a story. Not just of a place, but of a feeling, a memory and a moment that stays with you. Through ALPAC London, I hope to share the richness of my roots, the elegance of my present and the belief that fragrance has the power to transport us, connect us and become part of who we are.
Welcome to ALPAC London. I’m glad you’re here.
Timi Gbadebo
Founder, ALPAC London
A passion project, years in the making
For ALPAC, fragrance has been a real obsession for years. Not just collecting bottles, but understanding what makes a scent last, what makes it feel personal, and why certain fragrances stay with you long after the person has left the room.
The goal was never to rush out another perfume. The goal was to create something with enough quality, story and presence to stand on its own.
The vision
ALPAC London exists to create fragrances that become part of people’s lives.
We believe the most meaningful scents are not simply worn. They become intertwined with the people we love, the places we discover and the moments that shape us. Long after a moment has passed, fragrance has the power to bring it back.
Our ambition is to build a modern fragrance house inspired by the meeting of Lagos and London, where every limited collection tells a new story and every drop becomes part of a growing legacy.
Because the greatest fragrances are not just remembered. They help us remember.
How the drops work
ALPAC London will release a limited number of drops of scent throughout the year.
Each drop will be exclusive, considered and built around a clear idea. When a drop sells out, it will not come back in exactly the same way.
ALPAC London was never meant to feel or be mass-produced. Our exclusive drop model keeps the brand focused: smaller releases, stronger stories and better attention to detail.
Explore the latest dropLondon-based. Lagos-rooted.
ALPAC is shaped by two places.
Lagos brings energy, confidence and culture. London brings focus, refinement and perspective.
Together, they form the foundation of ALPAC London. Everything the brand does is built on three core principles:
From Timi
“I have always cared about scent. Probably more than people realised. For me, fragrance was never just something to put on before leaving the house. It was part of how I showed up. Part of what stayed behind. ALPAC is me finally building that properly.”Explore the latest drop